Global travel specialist STA Travel has over 400 branches worldwide and 6 million traveling passengers each year. With more and more visitors browsing and booking travel online, access to its website had slowed and peaks in web traffic from promotional campaigns had become difficult to manage. Furthermore, with the company's global websites hosted in the UK, Australian users experienced major latency issues when connecting to the UK datacenter. STA Travel turned to the Riverbed? Stingray? Traffic Manager for support. The cost-effective solution deployed quickly, improved the website's performance and uptime, and provided a superior online experience for its customers.