Empire Cinemas is a multiplex cinema chain in the UK. Its flagship cinema and headquarters are based in the heart of London's theatre land in Leicester Square. This is where most European premieres of high-profile Hollywood films are held. Empire Cinemas wanted a more flexible, cost-effective email solution for its corporate and operations staff at cinemas across the United Kingdom (UK). When its hosted email solution came to the end of its life cycle, the business decided to deploy Microsoft Exchange Online, part of Office 365. The solution is helping to cut licensing costs by 50 per cent and improve productivity and efficiency.