ClearSaleing Advanced Advertising Analytics Lets Customers Measure Their Advertising ROI With Its SaaS And Cloud-Based Tools
ClearSaleing is a Software-as-a-Service (SaaS) company whose products and services help marketers and agencies measure online ad campaign performance for display, pay-per-click, organic, social media, affiliate, email marketing and shopping-comparison engines. ClearSaleing anticipated growth in business and sought to deploy a scalable, highly available architecture to run its advertising-analytics applications while on a tight start-up budget. ClearSaleing first virtualized its SaaS analytics and Web-tracking applications on the VMware platform through Hosting.com. It chose Hosting.com and its hybrid hosting model to combine cloud, dedicated and co-located servers connected via a private dedicated network. VMware virtualization enables fast and reliable provisioning for new customers and rapid scaling of resources to meet seasonal or peak ad campaign demands.