British Telecommunications is one of the world's leading telecommunications companies. Like any modern corporation, BT depends heavily on its database infrastructure to support critical business applications. But the complexity of managing thousands of databases representing a mix of products, versions, operating systems, and hardware was taking a toll. BT Operate struggled to reach its twin goals of making British Telecommunications number one for customer service and itself "amazing for service and cost reductions". With this case study discover how the benefits of Oracle Database consolidation onto a private cloud brought BT much closer to the customer service levels that their business goals demands.