After roughly doubling in size in two years, Colliers International sought a standardized Customer Relationship Management (CRM) platform that would help the company make the most of its unique combination of geographic breadth and local expertise. After considering other platforms, Colliers chose Microsoft dynamics CRM because of its ease of use, technical flexibility and the real estate advantage solution from Microsoft Gold Certified Partner Ascendix technologies. Real estate advantage adds industry-specific functionality to Microsoft dynamics CRM for brokerages, owners and operators and capital-market entities such as real-estate investment trusts.