Comcast Uses MapR for New Advertising Platform That Provides Real-Time Targeted Ads

Provided by: MapR Technologies
Topic: Data Management
Format: PDF
Comcast spotlight is the advertising sales division of Comcast cable. Comcast reaches over 35 million homes served by cable television, Telco and satellite providers. The big challenge is to ingest, process and analyze all the data in close to real time in order to make ad delivery decisions on the spot. They chose MapR to overcome this challenges. They have implemented MapR Distribution for Hadoop that runs Hive and Oozie. This allows Comcast analysts to perform business analytics against the MapR Hadoop cluster and the group also uses MapR-DB. The results of implementing MapR were processing huge volumes of data, expanding to multiple MapR solutions and building a cost-effective, flexible platform for the future.

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