Almost every startup hosts its technology in the cloud. But the smart ones do it in Microsoft Azure. Just ask BookedOut, which aims to deliver the "Uberification" of freelancer engagement for advertising, marketing and experiential agencies. With Azure, it saves 250,000 dollars and accelerates development by 30 percent. Now, it's eyeing Azure to mine data insights, which will make its platform even more valuable to its enterprise clients. More than that, BookedOut developed its platform in the Microsoft cloud using Visual Studio Online and the .NET Framework.