For consumers with many entertainment devices in their homes, universal remotes conveniently centralize the operation of several controllers into one handheld, wireless unit. The challenges they faced were to design a remote control that would be universally embraced by its customers, while delivering a more user-friendly experience. They chose projekt202 to overcome these challenges. They implemented their experience strategy and insight and UX team to perform generative design research. The results of implementing projekt202 were the designed device gained a die-hard consumer following, as well as industry awards for design and innovation. It also sold over 2 million units and became number 1 SKU in their history.