Creating New Revenue Streams in a Price-Sensitive Market

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Provided by: Sandviks AS
Topic: Mobility
Format: PDF
Telefonica mobile property in Latin America with approximately 11 million mobile subscribers. Their challenges are to introduce new revenue streams and increase ARPU in a price-sensitive market and craft fixed-price service plans based on actual subscriber usage to offer high perceived value at predictably low network cost. They chose Sandvine to overcome these challenges. They have implemented usage management, network analytics: usage management dashboard. The results of implementing Sandvine were price certainty and affordability for the applications that are most highly valued. Operator's benefits are to increase ARPU, broader subscriber base and increased subscriber loyalty.
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