Holland America Line, one of the world's leading cruise-ship companies, is using Microsoft Business Intelligence (BI) software to increase revenues and give guests a more memorable experience. By using Microsoft SQL Server 2012 and Microsoft SharePoint Server 2010, employees can mine data more deeply without help from the IT staff, giving the IT staff more time to improve IT solutions. The company has also eliminated expensive third-party licensing fees. This solution lets the users analyze data as fast as they can think. Watching a business user working with the SQL Server cube technology is amazing.