Crumbtag: Online Advertising Provider Scales Quickly, Wins Business by Using Cloud Services
Crumbtag had a novel idea for Internet ad placement that involved analyzing web visitor behavior in real time. The only way to process this much data was to use cloud services - specifically, the Windows Azure platform. So, the company turned to Windows Azure, the Microsoft cloud service development, hosting, and management environment. By using Windows Azure, Crumbtag can scale processing power and storage on demand, handle the largest customers, and offer more cost-effective Internet advertising. Crumbtag also avoided U.S.$10 million in IT infrastructure costs.