Cypress: Interactive Agency Helps Mobile Carrier Speed App Distribution to 20 Million Phones
To support a content management application for a major wireless telecommunications provider, Cypress, an interactive agency based in Seattle, Washington, needed the ability to rapidly scale its data infrastructure. To manage similar content projects in the past, it had routinely partnered with hosting agencies. However, to boost efficiency and enhance control in meeting client service level agreements, executives looked into alternative hosting models. Cypress ultimately chose to deploy the content management system it built for its client to the Windows Azure platform. By taking advantage of the highly scalable cloud-based relational database capabilities offered through Microsoft SQL Azure, the company was able to deliver a merchandise publishing solution that performs 15 times faster than its client's previous system.