Dentsu razorfish, a joint venture between the Dentsu group and razorfish, is a leading Japanese digital marketing agency with offices in Tokyo and Osaka. Successful Omni-channel marketing campaigns are increasingly driven by effective data analysis. Dentsu razorfish recognized the importance of leveraging big data to be able to create and manage successful marketing campaigns for their clients. Dentsu razorfish chose the MapR Distribution including Hadoop as the underlying technology for its Next Generation Communication Platform (NGCP) solution. The MapR Distribution was chosen for its unique features, including: stability and reliability, MapR file system accelerates processing, reduced total cost of ownership and enterprise capabilities.