Playthe.net is the digital signage company revolutionizing the outdoor advertising industry. Their challenges are to increase demand for digital signage in public places, provide easy-to-install screens and Wi-Fi and cut upfront spending and help improve cash flow. They chose Cisco to overcome these challenges. They have implemented Cisco Meraki cloud managed solution with Cisco SMARTnet support and financed by Cisco capital funding. The results of implementing Cisco were right technology and funding model to grow the business, improved cash flow management with alignment of spending to income and stronger balance sheet to attract future investors.