Direct Edge is the world's fourth largest equities exchange. The organization offers its customers market data services and trading functionality across two distinct platforms: EDGA and EDGX. Direct Edge, one of the largest equities exchanges in the world, wanted a better, faster Business Intelligence (BI) solution for its financial analysts to use to create reports. Direct Edge implemented a data warehouse and BI solution based on Microsoft SQL Server 2008 R2 Parallel Data Warehouse, which has given the company more visibility into its data. The firm can also provide analytical reports in seconds rather than hours and can better drive business growth.