Dotz Marketing manages the leading coalition loyalty program in Latin America. To support its growth at a time of rapid expansion, Dotz Marketing sought a highly available and scalable database solution with advanced Business Intelligence (BI) tools. The company deployed a Microsoft database solution in a private-cloud environment. The solution increased efficiency, and non-technical users now create BI reports in one-tenth of the previous time. Decision making has improved, and Dotz gained a cost-effective infrastructure to its support mission-critical needs and drive continued growth.