The retail industry faced a new challenge in 2014: continued slow growth and a tightening regulatory environment. The market quickly understood that omni-channel sales were a solution to these challenges. That is, retailers agreed that the integration of online and offline channels was the only way to survive in the age of digital and mobile, where the creation of new consumption patterns is a daily occurrence. Shinsegae Group stands at the forefront of this market innovation. With ssg.com and its omni-channel strategy.