EDIF is an electrical wholesaler and distributor that operate along the eastern side of Italy, generating revenues of 136 million in 2010. There challenges were to improve customer service, reduce operating costs and strengthen operational resilience. They chose Cisco to overcome these challenges. They implemented Cisco Unified data center architecture deployed across two sites for flexible and cost-effective business continuity. The results of deploying Cisco were customer experience improved through optimization of online and logistics systems, total IT operating costs reduced by about 75 percent and business continuity strengthened by split site implementation.