EMC Documentum for Life Sciences helps accelerate product discovery and development. Their challenges are they could not compete effectively because it took weeks to deploy POCs (Proofs Of Concepts) and sales engineers spent too much time creating individual demos for each sales situation. They chose VMware to overcome these challenges. They have implemented VMware vCloud Air with a SaaS model, allowing EMC to standardize demos and POCs, shorten the sales cycle and compete more effectively. The results of implementing VMware were POCs can be deployed in 10 minutes, compared to 3-4 weeks previously, sales engineers spend less time creating demos and more time selling and demos and POCs perform much better on vCloud Air than on laptops.