For EmpireCLS Worldwide Chauffeured Services, technology is a key competitive differentiator. Even after virtualizing its data center, EmpireCLS sought even greater data center efficiency and automation. Using Microsoft System Center 2012, EmpireCLS transformed its virtualized data center into a private cloud environment. It also created a public cloud for offering software as a service to other transportation firms. By moving to cloud computing, EmpireCLS has reduced its data center footprint by a factor of seven and trimmed power and cooling costs by 50 percent. It has reduced IT and operating costs by 30 percent during a period when the business grew 30 percent.