Egypt-based mobile services provider Etisalat Misr wanted to upgrade its operating system from Windows XP to reduce maintenance costs, cut downtime, and improve productivity. In 2010, the company decided to deploy the Windows 7 Enterprise operating system to its entire workforce supported by Microsoft Gold Partner OMS. The IT team deployed Windows 7 using zero-touch installation and ensured business continuity for all users. With almost 70 per cent of staff converted to the new operating system, productivity has increased, while the burden on the IT team has been reduced by 15 per cent. IT technicians no longer need to remove unauthorized software, which is now blocked automatically by Windows 7.