Every Retailer Wants Record-Setting Holiday Sales. Microsoft Used Data Analytics to Get Them

Retail is a multibillion-dollar business for Microsoft and no period is more important to Microsoft’s retail business than the four days between Black Thursday and Cyber Monday. Ambitious sales targets for the company’s flagship Xbox products meant Microsoft couldn’t afford a misstep in promoting and selling Xbox both in its retail stores and online. Sales were going well. And then the company’s new business intelligence system showed executives that sales were going too well. It was time for plan B.

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