The typical farmer knows more about turnips than telephony, so when the Organic Valley Family of Farms needed expertise in the latter, it had a challenge. The 1,636-member cooperative was faced with the prospect of expanding its Mitel Private Branch eXchange (PBX) to unaffordable lengths to support the cooperative's continued growth. With the help of solution provider Project Leadership Associates, Organic Valley adopted a Microsoft Unified Communications solution with PBX functionality. The results: organic valley has the long-term scalability it sought at half the cost of the traditional PBX. In addition, the cooperative gains twice the functionality while reducing system deployment time by 75 percent and employee provisioning time from three days to one minute.