Finding A Better Connection with Customers Through Cloud Machine Learning

Provided by: Microsoft
Topic: Enterprise Software
Format: HTML
Retailer Pier 1 Imports wanted to better connect with its customers using insights and data. To do that, the company took to the cloud to pilot a predictive analytics solution based on Microsoft Azure machine learning and Microsoft Power BI (Business Intelligence). As a result of the pilot, Pier 1 Imports may use data insights to predict which products customers will want in the future, create a dynamic website using predictive modelling and create more efficient and effective marketing campaigns.

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