LA Fitness helps its customers achieve their goals for personal improvement by providing excellent facilities and highly motivated trainers. Internally, LA Fitness also has goals to provide excellent service and continually improve its communications capabilities. LA Fitness uses Microsoft Lync Server 2010 to provide voice, conferencing, instant messaging and presence. It recently tested Microsoft Lync Server 2013 to understand how it can continue to improve employee communications and collaboration. The incorporation of more video into daily communications at LA Fitness will help to improve the bonds that form between employees.