Forrester: The Total Economic Impact™ Of Slack For Sales Teams

The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Slack for sales teams on their organisations.

The surveyed users sought a solution that would improve communication, employee engagement, productivity, cost efficiency, and culture. However, the legacy tools did not provide a universal, asynchronous platform that could connect sales teams to cross-functional teams or customers, did not adequately integrate other applications, and were not suited to serve as a repository of knowledge and
information for the organisation.

After the investment in Slack, users leveraged the comprehensive platform to integrate other applications, establish automated functions, and reduce the time spent on daily tasks. As a result, sales velocity increased as users closed more deals and larger deals.

The productivity improvements enabled by Slack reduced the time sales team users spent on administrative tasks and permitted them to spend more time closing deals and expanding existing relationships.

Find out more about this survey.

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