Choice Hotels International franchises some of the most widely recognized hotel brands in the world, including Sleep Inn, Rodeway Inn, and Comfort Inn. The company, which gets hundreds of thousands of reservation requests a day, was exploring different options to integrate data from central and local systems used to book rooms. To integrate the central and dispersed data sources, Choice Hotels created a solution using Microsoft SQL Server 2008 Enterprise and SQL Server Service Broker, a component of the database software that handles message traffic between different systems. The company was able to develop the solution faster than if it had used Java technology. The new solution is highly reliable and easy to manage, and it delivers reservation information in milliseconds.