Global Media Agency Expects Better Campaigns and Multimillion-Dollar Gains from Cloud BI

Provided by: Microsoft
Topic: Big Data
Format: HTML
Advertising agencies have long sought a simple way to gauge the effectiveness of the campaigns they create for their clients. Media agency MediaCom has developed a way for them to do just that, using the Business Intelligence (BI) tools in Microsoft Office 365. By analyzing paid and earned media activity, MediaCom can quickly optimize campaign performance and \"Spend\" across every channel. The process takes just days and can both drive better performance and increase productivity by up to millions of dollars per campaign.

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