Like many companies that faced the global recession of 2009, Callaway Golf decided that it had to cut costs. The IT organization moved many web properties and databases to Microsoft Azure, which delivered more than US$300,000 annually to the company's bottom line. The use of cloud computing also gave Callaway unprecedented flexibility and scalability in responding to the needs of its global business. By using Microsoft Azure, Callaway can deliver servers to remote offices in hours versus months and scale capacity quickly to ensure great reseller and consumer experiences on Callaway websites. It has also eliminated maintenance downtime that used to plague international offices.