Based in Homebush West, New South Wales, Harvey Norman is a large retail chain with 230 stores. Like many retailers, Harvey Norman needs to compete aggressively online, and in 2011 the company decided to create a web site offering bargain purchases that changed each day. Escott's cloud options were influenced by a Microsoft strategy to expand the scope of the firm's hosted services. Originally designed purely as a hosting service for .NET developers, the Microsoft cloud computing platform, Windows Azure, was becoming available to a wider range of technologies and operating systems. As a result, the business can easily monitor and manage its costs of sale, accommodating increased sales without having to make new capital investments.