United Kingdom - based cloud service provider Outsourcery offers customers a broad range of services, including software applications, virtualized infrastructures, and unified communications. It wanted to develop its business by opening two advanced data centers to support expansion of hosted services to customers using a cloud delivery model. Outsourcery turned to the HP & Microsoft Alliance, which is a leader in providing managed end-to-end communications and collaboration solutions, including hosted Microsoft Dynamics CRM. Outsourcery expects to increase its business five-fold in the next 24 months, and forecasts that hardware costs will halve. Virtualization will accommodate a much higher concentration of customers and services in its data centers - providing scalability and cutting costs for both Outsourcery and its clients.