YaData solutions works with customers in various industries, including defense, retail, entertainment, automotive, restaurant, communications and healthcare. Their challenge is sought to develop a big data solution that would help companies create actionable insight in less time. They chose IBM to overcome this challenge. They implement IBM cloud computing, mobile enterprise, expert integrated systems, big data & analytics, InfoSphere BigInsights, social business, SoftLayer technologies, Inc., YaData Solutions semantic pattern accelerator. The result of implementing IBM were reduced an entertainment company's customized marketing cycle time by approximately 93 percent, from two weeks to 24 hours and provides actionable insights to customers across all industries, helping companies make faster, better decisions.