Zero to Seven, an infant-toddler products and apparels retailer, showed remarkable annual average growth rate of 63.9% from 2007 to 2011. Zero to Seven encountered several difficulties managing its fast growing business with initial disengaged accounting and distributions system. Although much of the company's efforts and resources were locked in ensuring data compatibility and complicated system had prevented the company from utilizing its sales data despite the availability. Through Process Innovation (PI) consulting, Zero to Seven established a proposal for process innovation and deployed Microsoft Dynamics AX to enact a new business process within its organization. 2 years after implementing ERP and accumulating basic business management data, Zero to Seven deployed Data Warehouse (DW) in 2011 to aggressively utilize ERP data.