IT Firm Boosts Lead Generation by 30 Percent, Eases Updates with New Website

Provided by: Microsoft
Topic: Enterprise Software
Format: HTML
Avanade, a technology consulting firm, needed to improve its website to better reflect its brand image. The firm relied on outsourcing and a highly manual process for content updates. Avanade chose Microsoft SharePoint Server 2010 for Internet Sites as the foundation for a new website that provides prospective customers and potential employees with current information about the firm's services and solutions. Avanade has deployed 23 country-specific sites and publishes content in ten languages. Content owners update the sites easily, keeping information fresh and relevant. The firm saves 20 to 30 hours each month on web content management tasks. Avanade has also seen a 30 percent increase in the number of sales and recruiting leads that are generated through its website.

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