Atea is a leading supplier of IT solutions, including tools for managing software license compliance. Although the tools provide a wealth of information, each customer faced an identical challenge: how to turn complicated data into actionable reports. As requests for reporting assistance grew, Atea wanted to satisfy customer demand with a reporting solution that did not require more software, support, or complexity. Atea found its solution in Windows Azure SQL Reporting. Using SQL Reporting as the report engine, Atea launched Cloud SAM as an online software asset management service that combines centralized reports with hosted customer data in single-tenant databases. By building on the Windows Azure platform, the company launched a new online service with minimal upfront investment.