The J. McLaughlin clothing stores and website represent the fulfillment of the dreams of two brothers: create a clothing establishment that offers classic American sportswear and accessories in elegantly comfortable surroundings. Their challenges are to implement business continuity and disaster recovery initiatives, moving application servers from physical to virtual environment and existing backup software labor intensive and ill-suited for virtual machine backup. They chose Dell to overcome these challenges. They have implemented Dell DL4000 backup to disk appliance powered by AppAssure. The results of implementing Dell were protect both physical and virtual environments, physical-to-virtual migrations achieved by backing up physical machines and recovering them on Virtual Machines (VMs), Standby VM feature of the DL4000 facilitated fast failover from physical to virtual machine.