Konica Minolta Business Technologies wanted to expand its growth in the highly competitive office printing market and knew that analyzing current customer service for new opportunities data held the key. It upgraded to Microsoft SQL Server 2012 to improve its Business Intelligence (BI). With features such as Power View, business users could quickly view and analyze data on their own without having to rely on IT staff. The solution also made it easier to run reports. With less report development work, the IT staff is able to focus on other tasks. Ultimately, Konica Minolta hopes that better data analysis will lead to more efficient customer service operations and higher revenues from increased sales of new products and services.