Korean Entertainment Company Bolsters Mobile Game Marketing with Faster Database Performance

Provided by: Microsoft
Topic: Cloud
Format: HTML
Korean entertainment giant CJ E&M is enjoying great success with a series of popular mobile video games. It wants to attract more customers for its games by holding online giveaway events for digital accessories like character costumes and decorations soon after each game is released. But performance issues with the server that handles such items has forced CJ E&M to restrict the frequency of events and the number of items it gives away. To avoid system errors and delays that might drive customers away, the company plans to implement new technology in Microsoft SQL Server 2014 to dramatically improve server performance and support expansion of marketing events.

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