National Heritage Academies (NHA), one of the largest charter school organizations in the United States, makes innovative use of technology to drive student achievement and ensure that classroom activities lead to the desired educational outcomes. NHA developed an employee performance system based on Microsoft Dynamics CRM, introducing new levels of consistency and efficiency into performance management. Connected to student achievement data and other decision support information, the solution facilitates accountability to results and steady professional growth for teachers. NHA also uses Microsoft Dynamics CRM to manage the outreach and communications with parents of prospective students and bring learning opportunities into communities. In addition, the organization is finding other opportunities to strengthen educational accomplishment by using Microsoft Dynamics CRM creatively.