Leading Media Company Gains New Insights with Cloud-Based Microsoft BI Solution

Provided by: Microsoft
Topic: Big Data
Format: HTML
Conde Nast, a global media company, wanted better insight into consumer behavior to improve the performance of its 20 industry-leading print and digital media brands. The company needed to provide analytics information quickly to internal sales and editorial teams, but it faced challenges including multiple reporting tools and unintegrated data sources. For better efficiency and Business Intelligence (BI), the company implemented a solution based on Power BI for Office 365. As a result, the company is gaining unprecedented insight into data from multiple vendors, expects to cut requests for support by 30 percent, and is gaining better business agility.

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