North American Tier-3 service provider with approximately 30,000 DSL subscribers. Their challenges are to reduce operational costs while improving subscriber Quality of Experience (QoE) and optimize interconnect relationships and transit links for equitability and quality. They chose Sandvine to overcome these challenges. They have implemented network demographics and network analytics routing efficiency dashboard. The results of implementing Sandvine were improved Quality of Experience (QoE) with real-time entertainment applications. Operators benefits are reduced operational costs and increased subscriber loyalty.