LinkSmart is a software startup based in Boulder, Colorado that helps publishers grows their audience through in-content linking solutions, resulting in deeper reader engagement and longer visits. As a startup in the big data market, the company constantly needs to consider how to keep operating costs down. Every time the CPU ticks, dollars are being spent. Each decision they make is based on how to do more with less money. They chose MapR to overcome these challenges. They evaluated Hadoop solutions from Cloudera and MapR. LinkSmart core data platform is the MapR Hadoop distribution running on 10 Intel Xeon processors with 64GB memory. The results of implementing MapR were cost savings, faster performance, ease of management and enterprise level product and support.