Founded in 2000, Make MyTrip is India's leading online travel portal. Created to empower the traveler with instant booking services and comprehensive options, the company began its journey with the United States-India travel market. Their challenges are to eliminate major web traffic bottleneck, reduce high drop-off rate in website connections and maintain technology edge to stay ahead of competition. They chose F5 to overcome these challenges. They have implemented F5 BIG-IP Local Traffic Manager (LTM) and Application Delivery Controller (ADC). The results of implementing F5 were increased operational efficiency by optimizing resources, reduced drop-off rate by five percent, resulting in more successful transactions and increased revenue due to higher conversion rate.