McAfee SECURE Service Converts Highly Skeptical E-Commerce CEO

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Provided by: McAfee
Topic: Security
Format: PDF
FootageFirm is the leading provider of royalty-free high quality stock video footage from around the world. Their challenge is when building the VideoBlocks website, Holland started with a clean slate. With what they calls a 'Test and run, test and optimize' mindset, they set out to create an online destination at which visitors would feel comfortable shopping and downloading files. They implement MCFee secure service to overcome these challenge. As other e-commerce retailers will attest, cart abandonment is the biggest threat to sales growth, and, as Holland puts it, reducing the amount of friction customers experience is the key to reducing cart abandonment. Reducing friction entails making sure one's site runs well, is responsive, and is easy to navigate and use.
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