When Hearst's newspapers division decided to introduce a mobile app for premium content, it wanted to do so quickly and cost-effectively - but with underlying technology that would be reliable, scalable, and flexible enough to support future digital strategies. Hearst chose the Windows Azure cloud-computing environment. Through the use of Windows Azure, Hearst avoided the costs of new hardware and reduced continuing costs by 80 percent. The solution achieves high availability with just 25 percent of the capacity required for a traditional deployment. The deployment process took less than a day, compared with Hearst's traditional process for hosted applications, which takes anywhere from a week to a month.