Media Firm Uncovers the Value of Digital Media with Parallel Data Warehouse

Provided by: Microsoft
Topic: Data Management
Format: HTML
MEC, a leading global media agency, wanted to provide better insight into online behavior. The company needed better tools for handling data, so it based its new CookieCutter service - a digital attribution platform - on the Microsoft SQL server parallel data warehouse. As a result, MEC is cutting query time from four hours to minutes and gaining better insight into cookie-level data across multiple media channels. As a result, the company is helping marketers unlock the value of digital data. In addition, MEC is empowering users with access to self-service Business Intelligence (BI) tools and building a platform for more innovative services.

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