Founded in 2001, Motricity specializes in relevance-driven mobile merchandising, marketing, and advertising solutions. The company's clients have generated more than U.S.$2.7 billion in gross revenue through sales of mobile content and applications using the Motricity mCore Platform. They wanted to move a business-critical database from Sybase IQ to the Microsoft platform. With the latest Microsoft database solution, Motricity quickly completed the migration of its columnar-style database. It enhanced its competitiveness and gained a high-availability solution with lower licensing costs, fast performance, rapid disaster recovery, easier management, and a quick ROI.