Trader Media Group, based in Reading in the United Kingdom, is one of Europe's largest specialist online publishers. It focuses on classified advertisements for motor vehicles in digital formats. Online motoring advertisement publisher Trader Media Group (TMG) wanted a new virtualization platform to improve server builds and business continuity, and cut costs. Microsoft Services deployed Windows Server 2012 with Hyper-V and Microsoft System Center 2012 to replace VMware. The cost-effective private cloud solution - deployed in just 10 days - gives the firm greater flexibility and security over its systems.