With the digital media landscape in upheaval, NBC News takes nothing for granted. Early to mobile apps, it continually seeks the next big thing with which to create \"Special experiences\" for consumers. Its latest find: notification hubs in Windows Azure, with which it cost-effectively pushes millions of breaking-news notifications within minutes. Consumers love the app (4.5 out of 5 stars), and NBC shaved months off time-to-market. NBC News developers saved even more time, while expanding the reach of the notification technology, by taking advantage of its cross-platform support.