Eastman chemical company needed to give employees in its pricing organization a better and faster method of accessing updated pricing data, so they could make better pricing decisions when presented with competitive price requests from specific customers. Eastman tested the In-memory column-store feature in SQL Server, and now employees get the most current data in seconds rather than in minutes, and they can update their data more easily. With the new SQL Server solution, Eastman employees can get up-to-date pricing data much faster than before, and, as a result, they can make better business decisions and work with more customers each day.